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Tuesday, April 24 • 9:00am - 9:20am
Social Media Communications Project

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This paper represents a two-part strategic communications project designed for Asheville GreenWorks, a regional nonprofit in Buncombe County. In part one, a situational analysis and strategic communications plan for social media were written as part of a fall 2017 service-learning course. In part two, implementation of the social media plan began in spring 2018. This two-step approach allows for the examination of the planning and implementation of a full-scale strategic communications project focusing on three major social media platforms – Instagram, Twitter and Facebook. To assist in the implementation of the plan, data were collected using social media analytic tools to understand best practices for the various social media platforms. The implementation of this strategic communications plan broadens the understanding of the benefits of social media for nonprofit organizations.


Tuesday April 24, 2018 9:00am - 9:20am PDT
316 Karpen Hall