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Tuesday, April 24 • 9:20am - 9:40am
An In-Depth Look of Upcycling at a Small Liberal Arts College

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This study is an exploration of the current perception of upcycling among college students at a small liberal arts university. Upcycling is a modern twist to reusing items that occurs when creative consumers repurpose waste, giving it a new role and higher value. Upcycling has become a popular trend in fashion, home and garden, art and science. Its popularity has grown in part because of both local and national media attention, and has been highlighted on popular television shows and in national publications such as The Telegraph. For this pilot study, mass communication students participated in a survey about upcycling to establish a baseline on knowledge and perceptions of the trend. This study broadens the literature on upcycling and its implications on younger generations.


Tuesday April 24, 2018 9:20am - 9:40am PDT
316 Karpen Hall

Attendees (1)