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Tuesday, April 24 • 10:55am - 11:15am
The Impact Of Social Media On Environmental Nonprofits

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This project examines the impact that social media has on an environmental nonprofit. Social media can help nonprofits to garner volunteers, donations, and awareness for the organization’s mission. Data was collected through using social media analytic tools including Meltwater, Facebook analytics, Instagram analytics, and Hootsuite. The data was then examined to determine how big of an impact, if any, social media have on the organization. Growth in volunteer base and donations were examined from August of 2017 to April 2018. Rise in awareness for the organization and its movement were examined through growth in followers and interaction on social media. Although many research articles show that social media is a growing method for marketing, it is important to determine how impactful it can be to environmental nonprofits with a minimal public relations and marketing budget.


Tuesday April 24, 2018 10:55am - 11:15am PDT
316 Karpen Hall

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