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Spring Symposium on UR and Community Engagement has ended
Tuesday, April 24 • 11:15am - 11:35am
Social Media In The Nonprofit Sphere

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This case study will analyze the benefits of social media as part of a strategic communications plan for Clean Water for North Carolina (CWFNC), a non-profit organization serving all 100 counties within the state. Through the implementation of social media tactics, this case study seeks to identify whether CWFNC can maximize its reach and exposure to target audiences through social media platforms. Data were collected using social media analytic tools, including HootSuite Pro, Meltwater and those provided by Facebook, Twitter, and Instagram. In conjunction with the utilization of social media, news coverage for CWFNC was also examined. This case study explores the benefits of implementing a strategic social media plan and the analysis of social media tactics and subsequent earned media through news coverage, comments, likes and reposts.

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Tuesday April 24, 2018 11:15am - 11:35am
316 Karpen Hall