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Tuesday, April 24 • 2:45pm - 3:05pm
Best Tactics for Non-Profit Environmental Campaigns

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This study examines the tactics of non-profit environmental campaigns in an effort to determine best practices for direct-action campaigns. Information was gathered through in depth interviews of employees of several environmental non-profits in Asheville, North Carolina. When possible, the interviewee held an official communications position. However, because not all non-profits have a communications position, the employee with the most campaign planning experience was interviewed. The interviews were analyzed and compared to determine successful and unsuccessful campaign tactics. A review of current literature about behavioral psychology is used in an attempt to explain why tactics succeed. The theory of human psychology impeding a large-scale acceptance of environmental campaigns’ messages is discussed with examples of successful and unsuccessful environmental campaign tactics, although the two are rarely found in the same research. This study connects existing literature between non-profit environmental campaigns and behavioral psychology.


Tuesday April 24, 2018 2:45pm - 3:05pm PDT
316 Karpen Hall