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Tuesday, April 24 • 3:25pm - 3:45pm
Does Your Computer Know Who You Are, And Try To Persuade You?

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This presentation will look to see if your increased willingness to share on social media allows the use of cookies and computer algorithms to know who you are. Are these personality profiles accurate enough to create persuasive advertisements tailored to you? Using Facebook's original selling point of being able to build apps through its open platform and build off Facebook itself, and now with recent advancements other apps and websites are able to log in through Facebook it has put together a huge audience and data pool for app developers. As people have gotten used to the collection of their information through cookies, their information they share on Facebook was thought to be private. Recent events have shown that some app developers sold your personal data they collected through Facebook apps and quizzes, was used to influence ads you personally would see in the 2016 presidential election.


Tuesday April 24, 2018 3:25pm - 3:45pm PDT
012 Karpen Hall