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Spring Symposium on UR and Community Engagement has ended
Tuesday, April 24 • 11:15am - 11:35am
Exploring The High-End Camera Industry: The Effect Of New Market Entrants Over The Last 10 Years

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Each year there are new high-end cameras released that improve on the previous model. They do this through increased color depth, dynamic range, and low-light ISO performance through sensor technology improvements as well as improved design features. Have these innovations in the aforementioned categories been slowed down due to decreased revenue for camera manufacturers as a result of smartphones taking over the camera industry? The purpose of this paper is to gain an in-depth understanding on how the high-end camera industry has been affected by the growth of smartphone cameras and other cheaper cameras. In order to gain this insight, I ran a difference in differences model comparing high-end cameras released before the advent of smartphones with high quality cameras built in compared to high-end camera models released after smartphones with high-quality cameras had been popular with the average consumer. I controlled for initial price of each camera, manufacturer of each camera, type of camera, release date of each camera, color depth, low-light ISO performance, and an overall composite score that combines color depth, dynamic range, and low-light ISO performance into one value. From these variables, I determined if high-end camera sensor technology has declined in growth over time and what effect an increase in smartphone use with high quality cameras has had.

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Tuesday April 24, 2018 11:15am - 11:35am
035 Karpen Hall

Attendees (1)