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Tuesday, April 24 • 9:20am - 9:40am
Tobacco And Alcohol Marketing To Youth In Yancey, Avery, And Mitchell Counties, NC

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Underage drinking and tobacco use are prevalent in the United States. This is an issue because of the marketing techniques used to entice underage youth to want to try alcohol and tobacco before they are of legal purchasing age. Some policies to restrict large corporations from marketing exist, but stores have latitude. The goal of this study was to assess stores in the Yancey, Mitchell and Avery County. This study includes 27 items generated by CounterTools to focus on the marketing techniques in stores. Some of these items include alcohol or tobacco products within 12 in of children items, are any of these items 3 feet of the floor, which product has the most stock, as well as what is the least price of these items. These items were given to a group of 4 students. The 4 students were given 60 stores to collect data from. The students will then take the collected data and enter the data into graphs to determine frequencies for each of the item in question. Students will present the findings to the Board of Health to show why it is pertinent to raise the legal purchase age of tobacco to 21 and to make sure all stores are following the marketing guidelines of these products so the youth are not wanting to start these habits.


Tuesday April 24, 2018 9:20am - 9:40am PDT
406 Sherrill Center