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Tuesday, April 24 • 10:00am - 11:30am
Pejorative Terms: Meanings And Assumptions

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Research has found that pejorative terms (words used to express contempt or disapproval) can have gender connotations (Jay & Jay, 2013). These connotations seem to highlight gender stereotypes consistent with the expression of ambivalent sexism. Because of these connotations, it is possible that popular pejorative language could serve to influence and maintain traditional gender roles and/or strengthen sexist assumptions. However, derogatory language, including the words, definitions and frequency of use, has been found to change over time (Jay & Jay, 2013).The current study seeks to update our understanding of how pejorative terminology is presently used; the words associations with the assumed gender of the target of each expression, the assumed user of each term, as well as the current definition of each word. We will also investigate assumed power and demeaning quality of specific words. We expect that certain terms will have stronger gender connotations than others. The results of this research will be used to inform future studies where we will investigate the effect of exposure to gendered pejorative terms on stereotypical assumptions made about the target of the term, and how these assumptions may be related to ambivalently sexist beliefs.

Tuesday April 24, 2018 10:00am - 11:30am PDT
Sherrill Center Concourse